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Tips to Engage Executive Stakeholders for Salesforce Success

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Chris Iverson

Chris Iverson

Tips to Engage Executive Stakeholders for Salesforce Success

A friend and I were talking and he told me that the CEO of his company attended the sales ops team’s status meeting. This is a publicly traded company with 1,000s of employees globally. I would suspect that in an organization this size there are any number of team …
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5 Steps to Create Salesforce Vision and Strategy

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Chris Iverson

Chris Iverson

5 Steps to Create Salesforce Vision and Strategy

Strategic Decisions Require Strategic Vision We are living in some crazy times. It is completely reasonable for anyone to feel a bit off balance. If you had a clear path forward, it has probably been impacted by the opportunities of the last year. And if you didn’t, that can …
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Pay for Salesforce Skills When You Need Them

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Chris Iverson

Chris Iverson

Pay for Salesforce Skills When You Need Them

Isn’t it great when you pay for just what you need? There are plenty of examples where we do this. Companies like airbnb and Uber have built their entire business model on the concept. Don’t buy a vacation home, just use someone else’s and pay for what you need. …
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7 Benefits of a Sales and Service Process Inventory

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Chris Iverson

Chris Iverson

7 Benefits of a Sales and Service Process Inventory

One of the top reasons for CRM failure we have seen is misalignment between technology and business process(es). Just because you build it, does not mean they will use it. In fact, our experience shows that dedicated sales and service teams will work AROUND systems to get their jobs …
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